Interim Marketing Management to cover Maternity Leave

Client: Business Link (www.businesslinksw.co.uk)

Sector: Professional Services

Background:

The Business Link service provides information, advice and support for SME’s in England to help start, run and grow a business. The service is delivered via regional teams. The South West team had a need for flexible, high impact marketing support to cover maternity leave & an increasing workload.

Solution:

Incisive Marketing provided a part time interim marketing manager to help manage and deliver across a range of key projects & marketing campaigns. The work covered web & digital marketing, publications, events, advertising and branding. The interim worked with the senior management team, fellow marketers, advisers and suppliers.

Outcome:

A wide variety of work was completed over two separate six month assignments. The work included lead generation, literature proofing & production, direct marketing, market awareness, strategic input, marketing plans, budgets, analysis of market segments and analysis of results. The outcome was the completion of a variety of projects ahead of schedule and with lead generation targets exceeded.