Customer Credentials

Below is a mixture of assignments which we have completed. Due to the nature of our work confidentiality is paramount and as such individual customers have not been named. If you would like to know more about any of our services please email info@incisive-marketing.com 

Business Strategy & Plan
Formulation & implementation of a new Business Strategy for a family run UK manufacturer. The plan included the transition of responsibilities from the founder who was retiring from day to day operational involvement. The strategy focused on double digit year on year revenue growth through the expansion of the Trade & Retail business along with the development of the fledgling B2B arm. The range of products was rationalised to increase competitiveness and profitability. In 2 years the business has grown from £2.76m to >£4m turnover.

Interim Marketing Management
The provision of a part time Interim marketing manager to help a business services agency to deliver on a range of key projects. A wide variety of work was completed over two separate six month assignments. The work included lead generation, literature proofing & production, direct marketing, market awareness, strategic input, marketing plans, budgets, analysis of market segments and analysis of results. The outcome was the completion of a variety of projects ahead of schedule and with lead generation targets exceeded.

Marketing Plan Development & Implementation
Review of the existing marketing plan, activities and budgets prior to the creation of a new strategy aligned to the business growth ambitions of the business. The advertising mix and creative was redeveloped to target the desired audience more directly. A PR agency was engaged to create greater awareness of the company’s Brand values and products in regional and national press. The product literature and website were refreshed to showcase the product range and show customer case studies. The net result has seen double digit revenue growth and a slight reduction in the marketing spend.

Business Planning
Business plan development for an architects practice. The project involved the Directors and Associates in a mix of one to one meetings, a series of workshops and a staff presentation. The deliverables included a Business Plan, Vision & Mission Statements and an Action Plan. The implementation of the plan is currently underway.

New Business Development
An integrated direct marketing campaign targeted at competitor knockouts. Utilising market analysis, competitor research, product bundles, direct mail & telemarketing to increase overall market share to 15% in a price conscious, fragmented market.

Entering New Markets
A joint marketing programme with a hardware manufacturer this IT Reseller & Solutions provider successfully forged a new business sector within eighteen months. The integrated marketing programme was focused on emerging business issues and how the application of IT could accelerate the speed to market of new product developments. The campaign comprised of a series of quarterly educational seminars that attracted over 150 attendees at each event.

Direct Marketing
With a very limited budget this Software Reseller worked with a new supplier to tackle the SME market. A series of three strategic, direct marketing campaigns with creative mailers, telemarketing, web conferencing and free of charge “Getting Started Guides” generated £2m of new revenue over two years.

Customer Retention & Satisfaction
Development of an integrated marketing programme to the existing customer base aimed at improving customer satisfaction. Utilised a mix of on-line Internet channels, educational newsletters and improvements to the product mix. Result was the highest rating from the annual satisfaction survey in a decade.

Branding & Company Launch
Branding and launch of a new software products company formed through the acquisition of three independent businesses. Company trebled turnover within three years as a result.

Product Strategy
Reappraisal of the Product Strategy and Marketing Mix for a medium sized IT Solutions Supplier to the Healthcare market. Within two years the company returned to profit and expanded market share.

Partner Marketing Programmes
Creation and implementation of a comprehensive, fully integrated Marketing Plan for a small IT Reseller. This led to the attainment of the Corporate Reseller of the Year Award as the company’s turnover doubled within a year.

Brand Awareness
A new corporate identity needed to be communicated to customers, employees and partners to raise awareness and confidence in the company’s goals. A targeted mix of on & off-line advertising, a PR program, corporate hospitality, launch events and innovative direct mail was used to engage the broad array of stakeholders. As a direct result the company obtained its first £1m order.

Business Planning & Marketing Strategy
Evaluation and further development of the Business Plan and Marketing Strategy for a dot com, business to consumer, start-up who were seeking Venture Capital Funding. The company successfully raised the Capital and now, four years later, is expanding further.