Dashboards & KPI's

Ensuring the effectiveness of Board Meetings relies heavily upon the quality of information that’s made available. All too often Directors are confronted with reams of paper in the form of management accounts, departmental reports, sector analysis, sales projections etc which can hinder rather than support the decision making process.

The consequences of “too much information” can have a profound effect on a company. Either poor decisions are made which then lead to a loss of revenue, market share etc or no decisions are made which can lead to the business stagnating. In today’s highly competitive, global economy either scenario can spell disaster.

Increasingly SME’s are looking to the use of Management Dashboards, which combine financial data with key performance indicators (KPI’s), as a means of cutting through the paper chase. Correctly designed Dashboards provide a succinct view of the health of the business and the underlying trends & issues. Dashboards consist of graphs and charts, rather than just figures, and are used alongside the management accounts.

Dashboards can be used to illustrate the performance of product lines, sectors, sales, customer service, new product development, manufacturing etc. Key performance indicators (e.g. target sales staff with discounting <5% to improve Gross Profit) are linked to strategically important issues for the business. In this way better decisions are made quickly and the overall health of a business is maintained.

We can help you determine the specific Dashboards and KPI’s which will be useful for your specific business and work alongside your management team to implement the roll-out of the Dashboards. If you’d like to discuss this further please email your enquiry to info@incisive-marketing.com and we will be in touch.