Profile of Jeff Bartlett, Managing Director

Jeff formed Incisive Marketing in 2003. The aim was to provide ambitious SME’s with a Marketing Management and Business Planning service that was practical, strategic and above all results driven. Prior to this Jeff spent over 20 years in the commercial world working in a variety of disciplines including Marketing, Product Management, Customer Service, Sales and Strategic Planning.

Jeff has held a variety of leadership positions in highly ambitious companies, where he always took a pivotal role in the growth of those businesses. Jeff has worked for companies engaged in both the Private and Public sectors supplying to SME’s, Mid-Market and Blue Chip clients.

His work has given him exposure to a variety of markets & cultures in the UK and, to a lesser extent, Europe & the US. He has completed a couple of acquisitions and has been involved in a number of start-up companies. His successes have included:

• Increasing a family based manufacturer’s revenue by >£1m in 2 years representing a 45% revenue increase

• Growing an IT Infrastructure Supplier from £13m to £35m in two years

• Trebling the turnover of a software company in three years

• Increasing revenue and regaining market share to a previously ailing company

Jeff is passionate about delivering results, one’s that make a real difference to the success of a business. An enthusiastic and dynamic individual with a knack for being able to cut to the chase Jeff has some refreshing views and is never constrained by conventional thinking.