Market Segmentation
The old adage “you can’t be all things to all men” has never had more resonance than in today’s global economy. Ironically organisations still have great debates about product functionality, pricing and brand identity long before they’ve determined their target audience.
Whilst not a wholly sequential process, companies need to start by defining a robust target audience with the need & means to buy their products & services. In a nutshell they need to segment their market and focus their efforts accordingly. Our Market Segmentation service helps define the appropriate target audience and develop the products & services to satisfy the customer needs. The service can include:
Customer needs analysis
Potential market attractiveness
Product & service reviews
Positioning in relation to competitors
Revenue and cost analysis
Want to make sure your marketing investment is working hard for you? Then email us at info@incisive-marketing.com for further information.