Marketing Plans
Time constraints often result in Marketing Plans being a last minute scramble. There's often little time to assimilate and assess key information on market trends, key issues, competitors, pricing, product mix etc before agreeing objectives, strategies and budgets for the year ahead. This can lead to a lack of integration between sales & marketing or indeed an abundance of marketing activity that doesn’t align to the business’ goals.
Our Marketing Plans service helps you to develop a Marketing Strategy & Communications Plan that aligns directly to your business goals. The program adds structure and personnel to deliver a measurable marketing plan; one that underpins the strategic aims of the business, and which makes a tangible contribution to your ongoing success. The Marketing Plans program is a mixture of one to one meetings, workshops and background research and is broken down into 3 stages:
Marketing Audit
Marketing Mix Review
Marketing Plan Development
Want to make sure your marketing investment is working hard for you? Then email us at info@incisive-marketing.com for further information.