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The resource and time constraints on today’s businesses often result
in the Marketing Planning process being a last minute scramble.
There's often little time to assimilate and assess key information
on market trends, competitors, pricing etc before agreeing
objectives, strategies and budgets for the year ahead. This can lead
to a variety of issues including a lack of integration between sales
& marketing or indeed an abundance of marketing activity that
doesn’t align to the businesses’ goals.
Our Strategic Marketing Planning program helps you to develop a
Marketing Strategy & Communications Plan that aligns directly to
your business goals. The program adds structure and personnel to
deliver a measurable marketing plan; one that underpins the
strategic aims of the business, and which makes a tangible
contribution to your ongoing success.
The Strategic Marketing Planning program is a mixture of one to one
meetings, workshops and background research and is broken down into
four modules:
Marketing Audit
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Business vision & targets, market size & structure, customer
needs, SWOT, PESTEL, competitor reviews, market share & market
attractiveness
Marketing Mix Review
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Strategy review (Ansoff), product mix (BCG), value propositions,
market messaging, pricing review, goals & objectives
Marketing Plan
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Marketing objectives & strategies, marketing mix, go to market
messages, marketing campaigns, awareness, sales materials,
budget
Product and Service Lifecycle Management
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Portfolio analysis, development plans, product launches, pricing
strategies, competitive positioning, product retirements
The benefits of the Strategic Marketing Planning Program include:
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Development of a Marketing Strategy Map & Communications Plan
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The program only takes 4-6 days of your time over a period of 4-6
weeks
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A rapid return on investment usually paying for itself in the
first year
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Helps you to focus resources into the most lucrative areas for
your business
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A marketing budget appropriate to your goals and market
positioning
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A set of metrics to measure the ROI
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